Its funny how it all started, now that we look back on it.
We wanted to make a better product for ourselves.
And all of a sudden we realized, when people asked us,
"Where should I go to get the best of adaptogens?"
We could say, 'us'.
Respect des Fonds
Wellness should be common practice.
Transparency, and therefore honesty, is the only way to build goodwill.
If not the expert, find the expert.
Trendiness does not always reflect efficacy.
Speak through the brand and let the brand be the product.
The quality of the smallest detail is the quality of the final product.
Craftsmanship is one of the few timeless things.
There cannot be progress without iteration and an openness to change.
A community, by definition, is open to anyone.
If our ingredients come from the earth, we should give back to it.
Respect the origins.
Our partners are our farmers
We are committed to partnering with native, sustainable, and ethical farms
Craftmanship names an enduring, basic human impulse, the desire to do a job well for his own sake.
[ The Craftsman; 1997 ]
If not the expert, find the expert
We consult a rotating community of registered dietitians and medical doctors.
We may affirm absolutely that nothing great in the world has been accomplished without passion.
George Wilhelm Friedrich Hegel
[The Philosophy of History; 1837]